Adobe announced version 1.0 of its Adobe Integrated Runtime (AIR) technology nearly two years ago now. Early adopters like eBay, Nickelodeon, and NASDAQ came on-board early and touted their use of Adobe AIR as a significant tool for building new relationships with their clients.

This paper provides executives, project managers, marketers and other visionaries with an introduction to AIR and information about how AIR can be leveraged to create next generation web experiences.